The benefits of global ecommerce expansion are obvious: Tap into new markets and revenue streams, increase brand awareness, and boost your bottom line. Foreign sales drive an estimated 39% of revenue, on average, at companies that sell internationally. Sounds like a no-brainer, right? The fact is: International ecommerce can be complex.
There’s a lot to consider when it comes to cross-border commerce. Before you even get started, you need to determine which regions and locales have the greatest market potential. And each potential market may have different barriers to entry. What are the unique local nuances when it comes to shopping online and the customer experience? Will the investment and risk outweigh the potential reward — and vice versa?
In this guide, you’ll learn the key steps to map your global strategy based on Salesforce’s experience helping hundreds of brands expand globally.