Gen Z at the Table

Did you know that over 80% of Gen Zers support the causes they care about? One third of those who donate plan to increase their giving this year, are you ready to welcome them? This expansive report on Gen Z philanthropic behavior from the Blackbaud Institute includes insights into:

• Gen Z’s preferred giving channels
• Their unique perspectives on giving and deeply held values
• The biggest barriers to giving for Gen Z non-supporters
• How to successfully engage this audience and foster lasting relationships