6 Steps to Create a Digital Product Catalog for Wholesale Retailers 2027

Spreadsheets, email threads, and outdated files slow buyers down and create extra work for your team. Learn how to build a digital catalog that makes wholesale buying easier, from browsing to ordering.

If buyers need to cross-check pricing or contact your sales team to confirm availability, your catalog is making them work too hard. This guide covers six steps to building a digital product catalog that fits how wholesale buyers shop.

What you'll learn:

  • How to connect your catalog to your ERP to keep product details, pricing, and inventory accurate
  • How to organize products by season and availability to match how retailers buy
  • How to build personalized assortments for different retailer types and accounts
  • How to use visual merchandising to help buyers shop the full collection
  • How to let buyers place orders directly from your catalog
  • Which metrics show how well your catalog supports buying and sales

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