User experience depends on application performance — for better or worse
It’s no secret that customer retention and business growth depend on a good user experience. Customers want reliable, secure results from web and mobile applications, expect fast load times even during peak traffic periods, and are quick to abandon online purchases and experiences in the face of outages or attacks.
But for today’s businesses, guaranteeing a smooth user experience (UX) represents an ever-shifting target — as sprawling cloud environments, sluggish networks, and evolving cyber attacks threaten to degrade application performance.
At worst, poor application performance (and by extension, unreliable UX) can diminish user engagement, damage brand reputation and customer trust, and shrink revenue. In fact, one study found that 88% of users will not return to a website after a negative online experience.
As businesses scale, these issues only grow more pressing — and more difficult to combat across expanding and dispersed customer bases. Maintaining optimal application performance and a frictionless user experience requires an agile solution, one that can help guarantee uptime during peak periods, ensure application availability at scale, and drive business growth.
