2026 Recruitment Marketing Benchmark Report

Hiring in 2025 was anything but predictable. Apply rates surged, job‑seeker behavior shifted, and recruitment costs increased despite a softer labor market.

Appcast’s 10th Annual Recruitment Marketing Benchmark Report brings clarity to this complex landscape so you can plan smarter in 2026.

Download the report for the latest insights:

• New candidate disposition data that uncovers click‑to‑hire metrics across every stage of the funnel, giving TA leaders a way to judge channels and roles on down-funnel quality instead of just top-of-funnel volume.
• International benchmarks show how recruiting costs vary across global markets.
• Clear trends across cost-per-click, cost-per-application, and cost-per-hire, revealing rising costs.
• Occupational and geographic insights that highlight where hiring is most competitive and why some roles remain difficult to fill.
• Best practices in job ad content to help you improve your recruiting strategy and see measurable results.

Read the report to benchmark your performance and build a more efficient, data‑driven recruitment strategy for the year ahead.