2026 U.K. Recruitment Marketing Benchmark Report

Hiring in the U.K. is changing, and recruitment marketing performance is changing with it. The 2026 U.K. Recruitment Marketing Benchmark Report explores how shifting labour market conditions are influencing candidate behaviour, recruiting costs, and hiring outcomes across the region.

With new full‑funnel benchmarks and practical insights by occupation, region, and job‑ad strategy, this report helps talent acquisition teams understand what’s working now and where to focus next to hire more efficiently in 2026.

Key insights include:

• Labour market trends shaping hiring demand and competition.
• Key benchmarks across apply rates, costs, and full‑funnel performance.
• Differences in recruiting performance by occupation. 
• Regional insights highlighting hiring challenges and opportunities.
• Job‑ad and application best practices that improve conversion.

Download the report today.