Report

Adobe named a Leader in multichannel marketing hubs.

Discover how Adobe brings together real-time profiles, journeys, and analytics to deliver personalized multichannel experiences.

Adobe has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs. We believe this recognition reflects our long-term vision for helping brands move beyond siloed experiences to deliver connected, customer-centric engagement in real time.

By combining Adobe Journey Optimizer with Adobe Real-Time CDP and Adobe Customer Journey Analytics, marketers can create unified profiles, orchestrate multichannel journeys, and optimize personalized campaigns with confidence.

To us, Adobe's leadership position highlights strengths in several key areas:

• Unified, real-time data management, journey orchestration, and analytics.
• Scalable orchestration architecture for both real-time and batch campaigns as well as journeys.
• Activating data directly from data warehouses.
• AI-driven decisioning for next best action and real-time personalization.
• A robust global ecosystem and targeted initiatives to help customers adopt best practices and maximize value.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.