The Adobe Express Playbook for Content Creation

Across organizations, the challenge to create and scale on-brand campaigns consumes resources and time, delaying time to market and slowing innovation. Faced with the same challenge, Adobe and Prudential turned to Adobe Express to meet their content needs. Marketing and sales teams can leverage branded templates and assets to fit their needs, localize materials for global audiences, and accelerate workflows.

In this webinar, Prudential’s Bridget Esposito and Adobe’s Stacy Martinet and Pierre Tapia will share how they streamline on-brand self-serve content creation. You’ll leave with new insights to inspire and empower your organization’s content transformation.

Discover how your organization can:

• Self-serve on-brand content creation across regions, teams, and channels using workflows recently showcased at Adobe Summit
• Eliminate bottlenecks by enabling marketing, sales, and internal communications teams to create and personalize branded materials with commercially safe generative AI
• Repurpose high-quality assets across teams and channels by applying best practices from Adobe and Prudential experts

Speakers:

Pierre Tapia - Director, B2B Product Marketing - Adobe

Stacy Martinet - VP, Marketing Strategy & Communication - Adobe

Bridget Esposito - VP, Head of Brand Creative - Prudential