Building Your Roadmap for Website Accessibility and Exceptional User Experiences

What's Covered?

• How to gain executive and stakeholder buy-in to champion accessibility initiatives
• Why you should assess your site's accessibility and create an actionable plan focused on high-impact fixes
• Discover real-world strategies to build sustainable governance and improve user experience

Webinar Details

Digital and marketing teams are constantly optimizing their websites for traffic and conversion. With generative AI, adaptive content, and increasingly interactive designs, websites are becoming more complex. Too often, content and technical issues aren't caught which means many people can't perceive, understand, navigate, or interact with the site. WebAIM found that 94.8% of the top million websites fail Web Content Accessibility Guidelines conformance checks on their homepages alone.

Join Nate Holmes and Rune Rasmussen for a webinar focused on making accessibility part of your digital governance strategy. We’ll tackle the realities of building and sustaining digital accessibility, sharing both technical and organizational insights, so your teams can create experiences that serve and grow your full audience.

In this session, digital marketing and IT leaders will learn:

• Why accessibility and UX matter for compliance, brand reputation, and business outcomes
• Gaining executive and stakeholder buy-in to overcome resource hurdles
• How to assess the current state of your site’s accessibility and usability with Acquia’s automated scans, as well as other approaches for richer insights
• Key steps to build an actionable plan prioritizing high-impact fixes, aligning teams, setting the right KPIs, and avoiding common pitfalls
• Real-world success stories how organizations like yours improved compliance, reduced risk, and drove engagement with smarter accessibility and UX investments
• Tactics to move fast from gaining stakeholder buy-in to implementing automated tools and sustainable governance

Walk away with a proven framework to assess, prioritize, and improve every visitor’s experience, making your website not only compliant, but a true driver of growth and loyalty. Plus, learn about the new Optimizer Starter for Drupal Cloud customers, which provides free scans for 500 pages!